125 JAHRE SBB 2025  
  

 Pitch
Agency Work








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[PROJECT INFO] 


 Dein Halt. Seit 125 Jahren.

Every day, the SBB is the setting for emotional farewells and heartfelt reunions. Many of these moments include a hug — and behind every hug lies a story. For the anniversary, we want to capture these untold stories on our platforms.. 


Dein Halt. Seit 125 Jahren.

For 125 years, SBB has been bringing people together across Switzerland. Throughout this time, people have always found their way back to one another. These tender moments of closeness, connection, and compassion are a universal experience shared by everyone in Switzerland, across generations. It’s precisely these special moments that we want to celebrate on this anniversary.






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