Wing It Together — janthasom

WING IT TOGETHER 2025

Competition
Team Work

I was selected as the Zurich All-Star at the One Club’s Portfolio Night, a global event where each participating city crowns one emerging creative talent. This honor gave me the opportunity to join the international All-Stars bootcamp, where winners from around the world collaborated on a real client brief from Perdue Chicken, developed with Colle McVoy.

Our team — Massimo Macchi (Milan), Kai Ju Chang (Singapore), Kaiyan Jin (Shanghai), and myself (Zurich) — worked on a challenge from Perdue Chicken, an American family-owned food company.
The brief: “Get families with teens to choose Perdue prepared items by showing them that with Perdue, they can recreate restaurant quality taste at home.

[PROJECT INFO]

[PITCH DECK]

As an American company, Perdue is rooted in cultural traditions and movie night is one of the most iconic family rituals in the U.S. We saw an opportunity to connect Perdue’s craveable chicken with this beloved routine, reframing it as a way for parents and teens to share quality time.

The Big Idea:
“Wing It Together: Perfect Bites for Perfect Nights” — pairing Perdue wings with Netflix-inspired recipes to create craveable experiences families could share at home.

Design Flow:
Families pick up limited-edition Netflix-inspired Perdue packaging and scan the QR code. This takes them to a microsite designed like a streaming platform, where each “title” unlocks a curated chicken wing recipe. From there, families choose their show, cook the recipe, and settle in for a movie night, completing the journey from packaging to plate to couch.

Deliverables and Concepts:

Limited-edition packaging with Netflix show tie-ins. Each pack highlighted a featured movie or series and included a QR code linking directly to curated recipes.
Microsite design (planned and prototyped in Figma) styled like a streaming platform, where families could browse shows and unlock matching chicken wing recipes.
Three teaser films inspired by Netflix hits, each paired with a unique wing recipe and packaging design.
Case movie explaining the campaign narrative and execution.
Social challenge inviting families to craft their own Netflix-inspired recipes using Perdue air-fried products. The most creative entries would be featured in the “Wing It Together Cookbook”, showcasing the versatility of Perdue.
Special-edition cookbook as a tangible brand extension, reinforcing Perdue’s diversity and encouraging ongoing engagement.
Targeted Netflix ads + OOH to amplify reach and participation.

From kitchen to couch, Perdue became the hero of family connection — offering not just food, but memorable shared moments.