ZYN SENSATION2025
Campaign Concept
Agency Work
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[PROJECT INFO]
ZYN is a brand defined by sensation — each intensity level expressing a distinct rhythm that fits different moments. To capture this, we explored not just the look but the sound and feel of the product. The click, snap, and spin of the can’s lid became part of the brand language, turning packaging into an instrument of expression. Each strength carried its own tone and energy, mirrored visually through gradients of motion and light. The result is a sensory identity where intensity is not only seen but heard and felt — transforming the simple act of opening ZYN into a signature experience.
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Flow to your own beat
Wawiness Intensity
Storyboards